How can you be perceived as an industry leader on social media?
Create valuable content on a regular basis. Be the source of information that potential customers go to to learn about your industry as well as your product or service.
If you show people that you are knowledgeable about your industry as well as your own product or service, they will turn to you when they have questions. When they do, provide them with a solution. That solution may just be the product or service you provide.
Scared? Generally speaking, no one really understands a lot about a given subject until they teach someone about it. It is ok to start with the small details and work up from there.
One last thing to remember, if YOU don't provide the information to your potential customers, SOMEONE else will.
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