Is your marketing entertaining?

Take a minute and think about all of the brands that have sold crazy amounts of product in the last couple of years. Not all brands that come to my mind aren't necessarily the highest quality or the best in their industry; they are the brands that have used a strong online presence to create a buzz around their product. Usually, their campaigns start with an engaging video. Then people start sharing this funny content on social media with friends and family. At this point, I don't think that most of these people are even planning to purchase the product featured in the video, they just think it is funny! Some people will start to purchase the product and post their reviews/reactions on social media. When their friends who have the FOMO see that "everybody" is buying this product, they have to try it for themselves. Somebody then posts a video that they are sold out at their local store. This creates a bit of a panic and people start buying it every time they see it on the shelf. Just like that, the brand has sold millions of dollars of product. All they had to do was get the ball rolling with a funny, shareable piece of content. #wmvisual