What Zac said! How many times have you been scrolling online and stopped scrolling to watch a shaky POV video that doesn't have much production value? I think a lot of times we forget how much we have learned about the job that we are currently at. The things we do become mundane and boring to us. We have to remember that the things that fascinated us about our job when we first started are going to be fascinating to the people following us on social media. Pick up your camera (or phone) and make some content about your business! People really do want to see your process!
THE POST BELOW IS FROM ZAC BARNES ON LINKEDIN
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*This one mental shift is key! 🔑
Get out of the mindset of “creating” content and get into the habit of DOCUMENTING your business.
Your audience is fascinated by seeing you (your business) in action.
Currently out here documenting Heavy Equipment Colleges Of America, which will in turn become content!
Stop stressing about creation and realize you are simply capturing the magic behind the scenes so your audience can relate and connect with your brand!
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